- Design Strategy
- Product Design
- Interaction Design
- Design Engineering
- Research
Design Strategy
Design strategy will help you create a clear direction for your brand development. We plan what to do (or make), how to do it and structure all stages for easy activation over short and long term perspectives. What we’re working to achieve is the perfect balance of business and customer values for sustainable, mutual happiness on all fronts.
Strategy sits at our core
Strategic thinking is the core of Propeller’s design expertise, with our vast multi-disciplinary experience in creating design strategy, and handling design clients to examine and analyse the product and service interaction between company and customer, to formulate new design strategies and create a coherent design identity. At the end of our collaboration you’ll be left with a real have on your customer, and on their own experiences.
Every business
needs to know
where it stands
Design strategy helps you plan. It provides an overview of where and who you are, plus how to move forward. It helps you to create a consistent customer experience over time. It’s a smart, cost-cutting investment that shows you how to act in the customers’ world. Your future activities will be sharp, clear and easy to execute as a result, giving you a really rapid ROI and lean edge to the way tasks are performed. Bringing in an additional level of design management, Propeller can also help to structure your internal conditions for operational product and service development.
Engaging the consumer is
now standard practice
Today customers are more aware and demanding. They don’t just want to be engaged positively in their experiences, they expect it as standard. Their journeys need meaning and consistency, independent of channel and regardless of whether it’s a physical, digital or mental.
Understanding human behaviour and knowing your customer are key elements in order to develop successful solutions. Tapping into the mind of the customers, to get insight about their needs and expectations, is a key part of the research we conduct to ensure that we establish a valid design strategy.
Product Design
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Interaction Design
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Design Engineering
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Research
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info@propeller.se | +468 441 32 80
